Retail Expertise and a Best Rep Network
Sharper Edge Sales & Marketing Group® is a leading agency providing expert outsourced sales, marketing and design solutions for consumer packaged goods clients.
We and our sub-rep sales network have expertise at calling on retailers across the country.
Your products and your program will have the competitive “sharper edge” necessary to be successful in sales at retail.
We have a particular expertise in setting up a nationwide sales rep network for your product line with best-in-class reps across multiple channels of trade—acting as an outsourced national sales force. We call this our Best Rep Network™.
Call us at: 404.543.9454
Email us at info@sharperedgesales.com
Retailers we call on in the U.S. include: •Walmart •Target •The Home Depot •Lowes •Sam’s Club •CVS •Walgreens •Meijer •Kohl’s •Dick’s Sporting Goods •Academy Sporting Goods •Bass Pro Shops •REI •AutoZone •Advance Auto Parts •Pep Boys Auto •Kroger •HEB •Publix •Fred Meyer •Wegman’s •HEB •Big Lots •Amazon.com •Wayfair.com •Costco and many more
We also offer retail reporting analysis with weekly reports like Retail Link support.
Launching soon our exclusive SalesPro Toolkit:
-SalesPro Club
-SalesPro Sharper Acumen: Retail News dialed down to the important by retail expert
-SalesPro Essentials: recommendations for your team
-SalesPro Training:
Sales Training Videos to add for your internal team’s benefit
-SalesPro Retail Feet on the Street: What’s happening at Retail photo chat (funny & informative!)
-SalesPro Chat:
Get social on our GroupChat with other industry pros to build your network
We invite highly recommended sales professionals to join this exclusive club. Application required to join. More info coming soon.
Strategic Sales & Business Start-up & Scaling Consultation
Sharper Edge Sales & Marketing Group®, in business for nearly twenty years, is where passion intersects with innovation & expertise to bring brands & retailers together. The Sharper Edge® key advantages are: Proven retail expertise; Speed to market; Incremental sales; Increased market share; Key relationships; Every client is treated as a V.I.P.; A Best Rep Network™ to canvas the country; and 100+ SALES Reps for retail headquarter calls. Email us at sales@sharperedgesales.com for more information.
EXTRA SERVICES WHEN YOU NEED IT: IN-DEPTH MARKETING REPORTS & SERVICES
- The Customer Dossier–We dig into your consumer or customer behavior data to find the different personas that make up your customer base.
- The Social Media Upgrade Package–We’ll deliver a customized social media roadmap including content calendar, a set of content resources, a customized “rules of engagement” document for your employees, a review of your competitors and a set of recommendations to help grow engagements across your most important social media platforms. We can also include a requirements documentation, task assignments and accountability agreements for your key team members. We can refine messaging and content for your LinkedIn, Instagram, Facebook & Twitter Pages.
- The Core Message Construction Documents– Strategic Value proposition document for using your core messaging to maintain consistency across communication channels that includes: a value statement, a tag line, an elevator pitch, and a unique sales proposition. The result: your customers and prospects better understand what you do and how it benefits them.
- The Brand Sentiment Analysis Report–A report to define how do your customers and others see your products and your brand and what do they associate your products and brand with the brand sentiment analysis report.
- Marketing consultation services by the hour or day on your most pressing projects with marketing expert.
SES® Delivers R.O.I. & Consults Hedge Funds
SALES: Our typical start-up sales retainer program is a monthly retainer for business development–we can negotiate this rate for more or less accounts to fit your needs and budget (starting as low as $1500 and up to $12,000+ per month for very involved plans). Account management and sales to a particular retailer in conjunction with your VP of Sales can be accomplished for a flat commission rate (for companies with sufficient retail experience)–5% of net sales is the industry standard–however we can also provide a flat rate retainer program that makes sense to keep your costs low and the retail workable or negotiate a commission percentage that makes sense. We work on a contract basis and can provide our standard 12-month sales contract to begin representing your company at retailers right away.
Additionally…
are you a CEO in need of stellar advice? Are you a hedge fund analyst looking for SEC compliant consultation in particular areas we cover? Are you a celebrity needing general guidance on going to market with your product line?
Call us today at
404.543.9454.
WE’VE GOT A GUY FOR THAT: PRODUCT SOURCING, DEVELOPMENT & PACKAGING DESIGN
- Orchestrate ideation / brainstorming sessions to drive future brand and product development–taking into account retailer demand and feedback
- Provide full range of industrial design services
- Initial product development sketches
- 2D concept drawings, including retailer direct relevant seasonal patterns and color treatments
- 3D part and assembly development
- Design retail ready packaging and point of purchase development / execution
- Sourcing: domestic and overseas
- In depth knowledge of manufacturing sources in many different industries and product types
- Product photography: We offer an array of professional product photography services from still shots to lifestyle shots.
A Few of our Services
RETAIL HEADQUARTER SALES AND E-COMMERCE SALES
- Gain initial meetings with retailers and dotcom merchants for company introductions & line reviews
- Drive sales through business development, incremental & promotional opportunities
- Maintain an open line of communication with Buyers, Product Managers, and Designers
- Orchestrate line reviews & lead presentations when needed & provide timely follow-up
- Pitch new concepts/ideas to buyers on an ongoing basis
- Receive & review vendor samples & drop-off / set-up at plan-o-gram labs
- Be a first line of communication when trouble brews such as product out of stocks, late delivery or other circumstances
- Provide customized retailer competitive & trend analysis reports
- Provide seasonal color analysis
- Provide assistance with updates to packaging & brands
- Assist with creating compelling sales & marketing presentations
- Provide weekly POS reports, annual forecasts, & ad-hoc reporting
- Assist with vendor agreement negotiations & paperwork
- Provide sustainability initiative guidance
- Consult on retail key account & strategic account management strategy
- Procure product development direction & opportunities on private label / licensed / celebrity branded programs
- Provide consultation on resources for EDI software services, Pro-Space consultants, IRI & Nielson data, Third Party Warehousing
- Provide references for Data Sync Providers & Product Liability Insurance services
- Provide Retail Sales Training workshops for your sales team
- Provide hiring consultation
- sales@sharperedgesales.com for more information on our Retail Headquarter Sales capabilities and services
Hire Sharper Edge Sales & Marketing® To Help You
What they say about Sharper Edge
“Best in the game, period…”
“Always great to work with…”
“Wonderful Relationship Builders…”
“Always delivers on her word…”
“Top flight sales director with expert knowledge of the industry always producing results…”
“Turned our company around…”
“Results and increased revenue at every location, with every brand…”
“Able to fully understand brand propositions and leverage what brands mean to the consumer and retail…”
“Extremely talented and hard-working professionals that deliver results in every challenge taken on. Pleasure to work with. I would highly recommend to anyone considering entering a business relationship.”
“Always Buttoned Up…”
“They are a pleasure to work with!”
“Their personal commitment to our shared business has generated multiple new customers, profitable programs and excellent customer relationships. Our business continues to grow as we build on our partnership with Sharper Edge Sales…”
Portfolio of Marketing Services
Right Product, Right Time, Right Place, Right Price, Expert Advice®
How Can We Help You?
Shaping the Future
Thinking about consumers, marketing, retail, and social media for over 20 years. Incredible, genius results.
- Marketing Experience Inventing Social Media & Product
- Marketing Experience Launching Brands & Start-Ups
- Decades of Paying Attention to Consumers & Brands
- Experience Teaching Marketing & Studying the Newest Consumer Generations Entering the Market First-Hand
❞
“We hired Sharper Edge Sales over 17 years ago (working together still today) as a recommendation from another manufacturer’s rep group. The Sharper Edge Sales team is truly professional in every sense. Their buyer relationships, account knowledge, and follow up skills are truly top notch. They address all our needs. They have increased our market share over 20% and that was just in the first 3 years. I wish I could have more account representatives that would follow the Sharper Edge Sales business model. They are the best in the game, period!”
Satisfied Client
❞
“Incredibly smart and skilled at identifying retail strategies and opportunities. He effectively communicates to multiple levels within an organization. With vast experience and understanding of different industries, sees business opportunities you might miss. With his help we were able to get in-store at 800+ retail locations in under 18 months. Enjoy his demeanor and with his knowledge and experience, I would highly recommend…”
Satisfied Client
❞
“Jackie, Andrew & Team have completely turned our company around. Primarily with the direct access they have to retail buyers desks, but even more so with their expertise on market trend, pricing, and extensive knowledge of how to customize the presentation to get the ‘yes’ answer… Sharper Edge has launched us into active programs with Lowes, Home Depot, and Wayfair, and continues to consult on sales strategy, infrastructure, supply chain and scalability. Additionally, they are the most genuine team of professionals in my business network–both in their representation of our products, as well as getting to know my company’s team as individuals…”
Satisfied Client